Posted On: September 4, 2008

To celebrate the launch of the new CareCredit® Online Resource Center, CareCredit is giving away a grand prize "Trip To Anywhere" worth $10,000, plus five weekly prizes, worth $1,000. The sweepstakes is open
to practices enrolled in CareCredit. Official rules can be found at www.carecredit.com/anywhere.

The new CareCredit Online Resource Center features educational tools, research studies and articles, and actual case studies highlighting proven techniques that make it easier for patients to accept recommended hearing aid technology. In addition, practices can get expert advice from leading practice management consultants on their most challenging issues, download scripts that provide the right words to say to make patients feel comfortable and confident moving forward with recommendations, and learn how to create an environment that enhances the patient experience and reinforces their commitment to helping patients improve their hearing health. Enrolled practices can also order supplies, request training, and find in one convenient location everything they need to easily and effectively manage the CareCredit portion of their practice.

For more information, 800-300-3046, ext. 4519 or www.carecredit.com.

Posted On: September 2, 2008

PR Newswire-Vivatone® Hearing Systems received a U.S. patent Sept. 2 on its open-ear hearing device.

Hearing aids traditionally have been bulky devices that plugged up the ear canal, causing a person's voice to sound like they are in a barrel when speaking. Vivatone® in April 2004 introduced its open-ear hearing aid. Its small microphone and digital sound processor fit comfortably behind the ear and connect to the miniature speaker in the center of the owner's ear canal.

Because the Vivatone® hearing aid leaves the ear canal open, natural sound continues to flow into the ear around the speaker. In addition to the hearing enhancement provided by the digital sound processor, the wearer enjoys the natural sound of their residual hearing. The tiny device is cosmetically appealing and on most people almost invisible.

The growth potential in the hearing aid market is significant. Ten percent of the population of the industrialized world suffers from some form of impairment that can be helped by hearing aids. Despite the potential benefit, 80 percent of these potential users do not wear hearing aids. Even with only 20 percent penetration in the United States, annual hearing aid sales are in the billions.

Vivatone® markets a full line of speaker-in-the-ear, open-ear products for sale in the U.S. and throughout the world. In addition to its newly-issued U.S. patent, the company has patent protection in Japan and has been notified that a European patent will issue shortly.

Posted On: September 2, 2008

The axia is the latest premium line of audifon products with a state-of-the-art solution for today's hearing needs, offering optimum listening comfort, easy handling, an intelligent Digital Sound Processor and the following features:

·  Adaptive directional microphones improve hearing in noisy environments for better speech understanding
·  Adaptive feedback cancellation instantly cancels out feedback
·  Adaptive noise reduction analyses surroundings and automatically reduces noise signals allowing speech to be understood more clearly
·  4 programs to provide customization for individual needs and preferences
·  8 WDRC channels/16 channel Digital Sound Processor for precise frequency shaping and fitting
·  Automatic telephone detection for ease of use on the telephone
·  Data logging monitors the customer's usage and program selections to provide for a better understanding of the clients needs

With excellent sound quality and wide fitting range, axia offers one of the best performance-price-ratios in its class, and is available in custom and BTE models.

It is programmable with audifit fitting software 4.3.0 which offers hearing care professionals an intuitive and easy to use platform for audifon's full line of programmable hearing systems.

The axia is also suitable for MySound!--audifon's advanced fitting tool that simulates realistic sound worlds. MySound! incorporates a feature demonstrator and an interactive fine-tuning wizard for fitting.

For more information, www.audifon.com.

Posted On: August 29, 2008

Westone Laboratories Inc. introduces custom fit earpieces designed specifically for use with Siemens Receiver in Canal (RIC) instruments.

Custom fit earpieces are the solution for patients who would benefit from more available gain and better retention with a RIC instrument. Westone's style 87 earpiece fits securely to the RIC receiver and incorporates the Siemens C-Guard wax protection system. Available in acrylic and silicone, the style 87 can be ordered with or without a removal line.

The earpieces are now available directly through Westone. Practices with a Siemens account can also order electronically through www.mySiemens.com. After navigating to the Westone Order Form, select "RIC Custom Molds."

For more information, 800-525-5071, www.westone.com or westone@westone.com.

Posted On: August 29, 2008

Oticon Pediatrics, to better assist hearing care professionals in providing optimum care for infants and toddlers newly identified with hearing loss, has instituted a series of new products, features and services to its National Loaner Bank Program.

The enhancements are designed to make it easier for both practitioners and patients to take full advantage of this innovation hearing solution loaning service. The Loaner Bank provides hearing instruments for a three-month period to children under the age of three years while arrangements for third-party reimbursement are secured or while cochlear implant evaluation is under way. 

The new additions include:

·  Amigo FM transmitters T10 and T20 and Amigo receivers R2, R7 and the R12 models

·  Pediatric-friendly Vigo Pro and Vigo

·  Earmolds at no charge, provided by Ototech

·  Loss and damage coverage at no charge for the duration of the loaner period

"The program enhancements were a direct response to feedback from our professional partners," explained Sheena Oliver, AuD, MBA, manager, Oticon Pediatrics. "As more and more practitioners fit FM systems on infants and toddlers, there is an increasing demand for FM in our loaner bank program." 

Oliver noted positive response to the pediatric-friendly Vigo Pro and Vigo devices and the complementary R12 FM receiver made them a logical and much-requested addition to the products offered through the loaner program. 

"We also found that, although we were providing hearing aids, obtaining earmolds to couple the hearing aids was stumbling block for many families since earmolds are generally approved when the hearing aids are approved," Oliver said. "Thanks to a cooperative effort with Ototech, we can now serve many families who would not otherwise have been able to take advantage of the loaner bank."

Making the program available to more families was also the goal behind Oticon Pediatrics' decision to eliminate the $50 hearing aid protection fee that provides protection against loss or damage.

The National Loaner Bank Program offers a range of Oticon hearing instruments, each available in beige, light brown and dark brown colors. All hearing aids are shipped with tamper-resistant battery doors. To assist with retention and prevent against loss, a sky blue EarGear hearing aid retention device will be provided with each loaner hearing instrument order.

To utilize the Loaner Bank, hearing care professionals must have an Oticon account and complete a one-time application to participate in the program. Upon acceptance, practitioners must verify that they have completed training on Oticon fitting software and the available loaner hearing instruments. Hearing care professionals must also submit a request form for each child requesting hearing aids. There is no fee to participate in this national program.

For more information about the Oticon Pediatrics Loaner Bank Program, contact Maureen Doty-Tomasula, marketing manager, at 1-888-OTI-PED1 (1-888-684-7331 or mdd@oticonusa.com.

Posted On: August 28, 2008

Oticon Inc. representatives and officials from Habitat for Humanity of Charlotte welcomed Carla Harlee and sons Brennen, 10, and Eric, 8, and twin daughters Kayana and Dayana, 14, to their new Habitat for Humanity home in July. Oticon, a leading hearing device manufacturer, donated $60,000 to sponsor the single-family dwelling as part of its Building Sound Foundations™ program in celebration of the American Academy of Audiology's 20th anniversary.

Oticon President Peer Lauritsen joined with Bert Green, executive director of Habitat Charlotte, and American Academy of Audiology Executive Director Cheryl Kreider Carey, CAE, to present the keys to the new homeowner. The 1,230-square-foot, four-bedroom residence on West Todd Lane in Charlotte is the 68th home constructed by Habitat for Humanity Charlotte this year.

"Providing solutions that enable people to live their lives to the fullest potential is the goal of everything we do at Oticon, Inc.," Lauritsen said. "Building a home is a bit different than building a hearing device but the desired outcome is the same-to change people's lives for the better. We are proud to have had the opportunity to work with Habitat for Humanity Charlotte and our valued partners at the American Academy of Audiology to help make the Harlee Family's dream of a home of their own a reality."

Carey noted the unique humanitarian effort reflects the importance of the relationship between the hearing care industry and association members in achieving goals that benefit people with hearing loss. "We are honored that Oticon has chosen this very public effort to celebrate the American Academy of Audiology's first 20 years of advancing the profession of audiology through leadership, advocacy, education, public awareness, and support of research. It is a wonderful way to demonstrate to the general public the caring and commitment to improving life that are at the core of our profession," she added.

The new home is truly a labor of love-for volunteers, sponsor and family members. One of the unique features of the Habitat Charlotte program is the commitment by homeowners that they will apply "sweat equity" to the construction of their houses.

"We enjoyed helping other Habitat homeowners build their homes, but building our own home was so special to us. We truly bless and praise this program and all who support it," Carla Harlee said.

As part of the celebration, the family received a handmade quilt by North Carolina artist Kay Young, a framed family portrait from Oticon, and the volunteer signature book from the building site along with traditional Habitat for Humanity gifts: a tool kit, a homeowner's manual and a Bible.

Posted On: August 28, 2008

Newswise-Cochlear, the world's leader in advanced hearing technologies, will reach a landmark milestone Aug. 12 when 72-year-old, New York resident, Susan Grossman becomes the 120,000th individual to have a bilateral Nucleus® Freedom cochlear implant (a small electronic device that can provide a sense of sound to someone who is deaf) activated.

Grossman began to lose hearing in her right ear in her 30s, and her hearing loss steadily grew worse over time, eventually leaving her almost deaf on both ears.

She will visit the NYU Cochlear Implant Center to activate both her Nucleus® Freedom cochlear implants, where she is expected to hear again. A palm-sized speech processor in the implant can pick up sounds and convert them into an electronic code that the surgically implanted receiver will use to pass sound information to the patient's brain.

Posted On: August 27, 2008

G.R.A.S. Sound & Vibration received a GSA contract from the U.S. General Services Administration for its complete line of sound and vibration measurement equipment.

According to Barbara Schustrich, sales/business manager of G.R.A.S., "The GSA contract will allow us to more effectively reach the government branch of our business. Through the GSA Advantage!® and e-Buy Web sites, federal employees may browse our product line and make purchases. The real advantage is the discount that is offered through the GSA contract."

G.R.A.S. has concentrated its efforts and expertise on the development and production of front-end acoustic products. This includes all products necessary for the precise and reliable measurement and recording of acoustic signals, from the transducer to the input of the A/D converter. The main line of instrumentation includes a broad range of standard measurement microphones and preamplifiers, all designed and manufactured in accordance with international standards. These are complimented by a wide range of more specialized transducers and accessories for applications such as sound intensity microphones, artificial ears, ear and mouth simulators, telephone-testing equipment, heads and torso simulators, pistonphones and calibrators.

For more information: 440-779-0100, www.gras.us.

Posted On: August 27, 2008

Vivosonic Inc., the Toronto-based developer and manufacturer of the world's only Auditory Evoked Response system enabling non-sedated Auditory brainstem response (ABR), announces the release of its Integrity™ Version 4.5.

The Integrity system reduces the effects of physiological artifacts, enabling clinicians to test non-sedated, even active patients, making it an essential clinical tool for testing physically and mentally challenged adults, patients with autism, cerebral palsy, sleep apnea, Alzheimer's and Parkinson diseases, and pacemakers. Protection against electromagnetic interferences enables clear results in places like the NICU, SCBU and operating room. 

"This latest version of the Integrity system is a new milestone in elevating the level of hearing healthcare. It helps clinicians provide care to kids with no risks and costs associated with sedation and general anesthesia-in private clinics, hospitals, schools, and research centers," President and CEO Dr. Yuri Sokolov said. "The new techniques we implemented in Version 4.5 further the unique clinical benefits of Integrity." Its new, patent-pending technique improves confidence in ABR waveform repeatability and response presence, reduced noise and stimulus artifacts, and also introduces state-of-the-art printing functionality setting a new standard for reporting. 

With Version 4.5, Integrity customers will continue to be able to test patients who cannot be tested with conventional ABR systems without sedation or anesthesia and in environments where achieving clear results was almost impossible.

ABR is a very faint electrical potential evoked from the auditory nerve and brainstem by the presentation of a sound such as a click or tone burst. ABR audiometry is a test to detect a hearing loss, especially in newborns, as well as to assess the functions of the ears, auditory nerve, and various brain functions. ABR is also used to estimate hearing thresholds for further intervention such as hearing aid fitting or considering a cochlear implant.

ABR audiometry is a safe and painless test but, due to muscle artifacts that interfere with the ABR, conventional ABR equipment often requires sedation or general anesthesia in children 3 months to 4 to 6 years of age.

For more information: www.vivosonic.com.

Posted On: August 26, 2008

Renata is a company of the Swatch Group, an official sponsor of the 2008 Bejing Olympics. Audiologists recommending Renata maratone batteries, offering marathon-like performance, joined Swatch in support of the 2008 Summer Games.

To learn more about how you can improve battery performance with Renata maratone, contact your authorized Renata battery distributor or visit www.renata.com.

Posted On: August 21, 2008

Phonak is expanding the Junior Mode by adding printable, tailored materials for parents, caregivers and teachers. An invaluable counseling support, the Junior reports provide information needed to understand a child's hearing loss and their hearing system.
 
Benefits of the Junior Mode include:

1) Pediatric hearing care professionals can easily provide individualized information to parents, caregivers and teachers.

2) Keeps the multidisciplinary team up to date with the child's latest hearing test results and hearing instrument/FM settings.

3) Child's name, date of birth, hearing instruments and serial numbers are visible on each report.

4) Easily accessible in the iPFG Junior Mode (2.1 and upwards) via the print icon in the top toolbar.

5) Broad range of topics are covered:
·  Hearing  System Passport for Parents: provides personalized information on the child's hearing loss, inserting the hearing instruments, child-specific hearing instrument/remote control instructions, FM systems and communication tips.
·  Hearing  System Passport for Teachers: written specifically with teachers in mind, this report provides the same personalized information as the Passport for Parents.
·  Communication Tips and Strategies for Parents: provides parents with advice on communicating effectively with their hearing impaired child and ways to help improve speech and language.
·  SoundRecover Information for Parents (Non-Linear Frequency Compression): written by Danielle Glista at the University of Western Ontario, this report provides a parent-friendly explanation of SoundRecover, tips on listening checks and some frequently asked questions.
·  SoundRecover Information for Teachers (Non-Linear Frequency Compression): written once again by Danielle Glista in teacher-friendly language, this report provides the same useful information as the SoundRecover information for parents.  
·  FM System Information for Parents: explains the benefits of FM technology, the use of FM systems at different ages and gives  details of the child's specific FM system.  
·  FM System Information for Teachers: provides information on the benefits of FM technology, tips on using FM and details of the  child's specific FM system.  

Additional Junior reports are planned for the next iPFG release, including information on speech, language and listening development.  

The Junior reports are part of the iPFG Junior Mode, which offers a one-click pediatric fitting configuration. With every new iPFG release you can look forward to more pediatric features to make fittings more accurate, efficient and family friendly.

For more information and a practical demonstration of the Junior Mode, www.hearingseminars.com/ipfgjuniormode.

Posted On: August 21, 2008

In 2006, Phonak introduced the Cheryl DeConde Johnson Award for Outstanding Achievement in Educational Audiology. This award honors educational and pediatric audiologists for their work and commitment to advocate and improve communication as well as the academic outcomes for children.

Honored each year will be an audiologist working in a school program or in pediatric research, within the United States, who made a significant contribution to improve the level of service to hard of hearing children by sharing their exceptional knowledge about communication systems and by working to advance the use of available technologies.

Honored for 2007 were Dr. Karen Anderson and Dr. Rebecca Kooper.

Dr. Karen Anderson's service has spanned more than 25 years, the first 18 devoted to educational audiology. A few of Dr. Anderson's many achievements include:

·  Developed/co-developed many of the educational and pediatric protocols and validation tools.
·  Active participation in EAA, including news letter editor from 1988 to 1994, president in 1996 and 2003 recipient of the Fredrick S. Berg Educational Audiology award.
·  Appointed by the governor to the Florida Department of Health Coordinating Council for the Deaf and hard of Hearing in 2004.

Dr. Rebecca Kooper has devoted her life study and work toward the professional practice of educational audiology. A few of Dr. Kooper's many achievements include:

·  Coordinator of Nassau BOCES Hearing Services Program for 25 years.
·  Numerous publications on FM systems.
·  Her dedication has been recognized as the recipient of honors from ASHA, the Roland VanHattum Award, the NYSSHLA nomination for the ASHA Foundation, and Honors of the Association from Long Island Speech and Hearing Association.

The award recipients' name is engraved on a plaque located at the Phonak U.S. Headquarters; as well receive a trip to the world headquarters in Murten, Switzerland. The selection committee includes Cathy Jones, Pat Henry and Christine Jones. Cheryl DeConde Johnson is an honorary chairperson of this committee.

Nominations are now open for the 2008 Award and will be accepted until Nov. 15, 2008. Contact the school desk at 888-777-7316 or visit www.phonakpro.com for a nomination form. For more information, http://www.phonak.com/.

Posted On: August 21, 2008

Presbycusis is a type of hearing loss that accompanies aging and is common to more than half of the population over 55. That means that half the baby boomer generation may be experiencing some form of hearing loss.

According to Dr. Yuri Agrawal of the Johns Hopkins University, "Indeed there is concern that we may be facing an epidemic of hearing impairment." But now there is help available for this growing problem. With more than 30 years of success in treating tinnitus and hearing loss, ENT Specialist, Dr. Murray Grossan, has developed a specially formulated capsule: EarAid™, a cutting-edge anti-oxidant for hearing health. EarAid™ combines 16 elements that work in combination to help the ear, nerve and the brain to slow or stop hearing loss.

And what is that ringing or buzzing in your ear that only you can hear? It could be tinnitus, or ringing in the ear, a disconcerting condition that often occurs with age-related hearing loss. According to Grossan, "Until now treatment for presbycusis and tinnitus has been ineffective, because all therapies dealt solely with the ear. We now know that these problems come from the combination of the brain, the nerve and the inner ear." Responding to this new discovery, Grossan created the EarAid™ formula, which provides an optimum dosage and balanced combination of ingredients that are safely and effectively delivered to the ear, nerve and brain with real results. "Before they used a single product; now we know it takes a synergistic combination to be effective," Grossan said.

Recent medical research by the U.S. and Israeli armed forces discovered that when free radicals, known for damaging the hearing system, are removed from the body by introducing specially formulated antioxidants together with biological nutrients, the degenerative process can be reversed. Building upon this new research along with data obtained from PET Scans, MRI and Digital Imaging, Grossan developed EarAid,™ which combines its proprietary antioxidants and nutrients together in a unique, synergistic formula to improve ear function as well as lessen ringing in the ears by directly nourishing the ear, nerves and brain.

EarAid™  contains familiar B-complex vitamins and antioxidants. However, it is the unique combination of the 16 ingredients that is responsible for offering such superior results because they work in synergy-performing better in combination with each other than if administered separately. The body responds better to EarAid's Reservatrol when combined with the right proportion of thiamine, and pyridoxine. Compounds exclusive to EarAid™ also improve circulation, delivering the antioxidants right where they're needed. Find the complete list of these ingredients at www.EarAid.info.

Creator of the patented EarAid™ formula, Los Angeles based, board certified ENT specialist, Dr. Murray Grossan, has authored 35 published medical journal articles and other works on tinnitus since 1976. His articles on tinnitus appear on the ADVANCE for Audiology Web site. Dr. Grossan serves on the referral panel of the American Tinnitus Association. He can be contacted at entconsult@aol.com.

Posted On: August 20, 2008

Sonic Innovations Inc., the U.S.-based manufacturer of digital hearing aids, announced Paul R. Wennerholm has joined the company as president and chief operating officer.

Wennerholm was previously with Patterson Companies Inc., a $3.6 billion dental, rehabilitative and health supply company, with operations throughout the world. Wennerholm has held several positions of increasing responsibility with Patterson, and most recently headed one of the most successful divisions at Patterson.

"Paul brings a tremendous amount of leadership, sales, operational and P&L experience to Sonic, and I am very pleased we were able to invite him to join our organization," said Sonic Innovations Chairman and CEO, Sam Westover. "Paul's primary responsibility in the immediate term will be to provide his executive sales management expertise to our North American wholesale organization. He has a proven track record as a sales executive, and I am looking forward to his immediate contributions to that organization."

Regarding the appointment of a president and COO, Westover noted, "Sonic has made great strides over the past several years focusing on and executing a successful strategic plan and we are seeing the financial results from those initiatives. It is important that we maintain our focus on those activities, which is what I have asked Paul to do."

Wennerholm holds a bachelor of arts degree in political science with minors in economics and Spanish from Brigham Young University. He is a former board member of the Horton Valve Company and is involved in various professional and community organizations.

For more information: www.sonici.com.

Posted On: August 20, 2008

Neurotone, the leader in auditory training solutions, has released LACE 4 (Listening And Communication Enhancement).

LACE 4 is an interactive adaptive, auditory training program designed for home or clinic use. LACE 4 develops listening and communication skills and strategies that help people understand speech in challenging situations.

LACE 4 includes many new features and expanded functionality. Most notable is the addition of a companion DVD version of LACE packaged with the standard CD-ROM, enabling patients without computers to benefit from LACE training by using their TV and any standard DVD player. Patients easily navigate the interface using the arrows on the DVD remote.

Additional new features for PC users include flexible and unlimited training options beyond the standard 20 LACE training sessions, and a new portable registration process enabling the patient to register and complete a brief LACE example session in the clinic and then re-register on their home PC to resume training.

For more information or to order LACE 4, www.neurotonepro.com.

Posted On: August 19, 2008

HearUSA, one of the nation's largest hearing care providers, and AARP Services announced a new relationship to supply unique hearing care solutions designed to meet the needs of AARP's diverse membership, totaling more than 39 million.

According to the Better Hearing Institute, more than 31 million Americans are hearing impaired including 10 million baby boomers, yet research indicates only 20 percent of those affected seek treatment. A recent AARP member survey found approximately 6 million AARP members reported hearing loss.

"Hearing loss is a growing, cross-generational health issue affecting people of all ages," said John Wider, executive vice president, AARP Services Inc. "This innovative relationship with HearUSA will give AARP members access to a specialized hearing wellness program that focuses on education and quality of care."

"This relationship offers a unique opportunity to dramatically expand awareness of hearing loss in America and will offer easy and affordable access to professional solutions," said Stephen Hansbrough, CEO and chairman of HearUSA Inc.

Through the HearUSA relationship, AARP members will have a choice of specialized hearing care solutions with flexible product features along with access to thousands of hearing care professionals, including audiologists and hearing instrument specialists. 

The new hearing program will include unique features for AARP members including state-of-the-art technologies, an extended warranty, battery supplies, aural rehabilitation as well as ongoing consultation with the patient and family, and a significant savings when compared to other hearing programs. The new program and products are scheduled to become available beginning in the fourth quarter of 2008.

"It gives me great personal satisfaction to offer all qualified providers and manufacturers the opportunity to participate in this tremendous program," Hansbrough added.

AARP Services selected HearUSA for its demonstrated commitment to improving both the quality and the process by which hearing care is delivered. AARP members who participate in the program will receive hearing care services from HearUSA's large network of hearing care professionals, hearing aid technology, education and follow-up care.

"HearUSA's vision to make hearing care a medical necessity reflects a cultural fit with AARP's commitment to ensuring the health and well-being for our members," said David Mathis, AARP Services' new senior vice president of health products and services. 

"Hearing aids today are much smaller and more comfortable than ever before," said Dr. Cindy Beyer, audiologist and senior vice president of HearUSA.  "These new products can be very effective in helping people enjoy improved communications with family and friends, while meeting the high demands of a busy, active lifestyle. Thanks to advanced technology, consumers with most levels of hearing loss can maximize their hearing potential."

For more information, www.hearusa.com.

Posted On: August 18, 2008

HearingMed Inc., a provider of hearing health services, is hosting an FDA clinical trial exploring the use of laser therapy to moderate or eliminate the symptoms of tinnitus. The trial is sponsored by Erchonia Medical Inc., a provider of low-level medical lasers.

"We are pleased to bring this clinical trial to Sacramento. We feel that this cutting edge technology may offer a real therapeutic alternative to those who suffer from this chronic and often severe condition," said Mark Moore, president of HearingMed Inc. "Our personal experience with Erchonia lasers convinced us to host this double-blind, placebo-controlled, randomized clinical trial."

More than 50 million Americans suffer from some degree of tinnitus1. This often chronic condition is associated with a ringing in the ears or perception of sound where there is none. Causes of this condition are complex and are not well understood.

Since no exact cause for tinnitus is known, treating it is difficult. The trial will explore how low-level laser therapy may moderate or eliminate the symptoms of tinnitus. Individuals suffering from this condition, who have interest in being a part of this trial are invited to apply in person at the McDonald Hearing Aid Center, located behind Country Club Plaza at 2344 Butano Drive, Suite C3 in Sacramento, CA. Prospective participants need to show up between 9 a.m. and 4 p.m. Wednesday, Thursday and Friday, Aug. 20 to 22, to be assessed if they qualify for participation. There is no need to make an appointment. The trial will take about two weeks and will consist of two office visits, self-treatments administered at home and follow-up phone calls to measure results. There is no cost associated with participation in this trial.

"We are gratified by the informal response that we have already received from friends and our tinnitus patients who have expressed an interest in participating," Moore said. "HearingMed and Erchonia are both fully committed to developing a positive new therapy for this difficult condition."

For more information, http://hearingmed.com.

Posted On: August 18, 2008

MedRx Inc. announces new ergonomic and functional upgrades to its popular AVANT REM Speech Real Ear and Live Speech Mapping system probe microphone system. The new design includes the ability to conduct simultaneous or individual FFT dual probe measurements and if desired, be able to speech map both ears at the same time. 

In addition, MedRx introduces its new Sure-Probe^TM
probe tube assembly which allows the tester to place the probe tube into the ear canal and ensure it stays in place while inserting the hearing instrument.

The new MedRx probe microphone system also offers an easily adjustable loop design which provides simple adjustability to fit any ear size. A unique feature of the enhanced design is the Blue (L) and Red (R) Lighted Ear probes, providing an instantaneous visual clue as to which ear is the test ear on the patient. MedRx has also added the new DSL and NAL-NL1 targets for Speech Mapping. The new probe microphone system will work with previous AVANT REM Speech designs, except for the lighting of the probes. Contact MedRx for trade up information.

For more information: 888-392-1234, http://www.medrx-usa.com/.

Posted On: August 18, 2008

Phonak and Fleishman-Hillard were among 28 winners of the Golden World Award for Excellence at the International Public Relations Association summit in London in June, recognized for their Hear the World campaign in the category of "Creativity."  

For a year and a half Phonak, the leading maker of hearing systems, has been working with Fleishman-Hillard Munich on an initiative to create awareness and sensitivity in the world towards the topic of hearing and hearing loss. Efforts from traditional media relations, specific creative elements such as "Musician in a Box" and various grassroots activities have effectively supported the awareness campaign.

Those who have poor sight go to the eye doctor and get a pair of glasses that can even be considered as a fashion accessory. However, hearing is one of the biggest taboos of our time, even though more than 10 percent of the population is affected by it. The biggest challenge faced by the awareness campaign: Create Hear the World in a way that it dissolves the taboos surrounding the topic and making it positive without the use of medical terminology or indoctrination.

Phonak and Fleishman-Hillard have created a PR concept reflecting the beautiful side of hearing. Music as the universal language will be the message for hearing worldwide and within all target groups. The campaign includes celebrities such as Bryan Adams, Rod Stewart, Amy Winehouse and other popular musicians that are participating in the ambassador program. In addition, several grassroots elements are part of the campaign, such as the "Musician in a Box" that is displayed in pedestrian zones of big cities in an effort to raise awareness of the differences between hearing and hearing loss.

"It was clear to us from the beginning that a conventional PR concept would not be sufficient to raise broad awareness," said Adrian Hunn, sponsoring and public relations for Phonak. "Fleishman-Hillard understood this immediately and developed a comprehensive PR concept that combines both classic and creative elements. With the success of the programs message, numerous grassroot concepts and the 'Musician in a Box,' it was possible, to create an awareness among every age group on the topic of hearing."

For more information: http://www.fleishman.com/ or www.phonak.com.

Posted On: August 15, 2008

Beyond Hearing Aids Inc. offers a full featured online ALD store that can be added to practice Web sites. This affiliate program matches the Internet industry's accepted affiliate practices. There is no cost to participate.

"Just as our partnerships with hearing healthcare providers extend ALDs into their communities" said Rebecca Morris, president of Beyond Hearing Aids, "this program extends ALDs along with our product knowledge and exceptional customer service into virtual communities.

"Adding a link on your Web site to the Beyond Hearing Aid's online store using our affiliate link will help your visitors find the products they are interested in and earn extra cash for your business. We offer some of the most generous affiliate commissions."

For more information: 800-838-1649 or http://www.beyondhearingaids.com/ in the hearing professionals section.

Posted On: August 15, 2008

Energizer's best performing zero mercury hearing aid batteries to date-tiny batteries the company first debuted in Europe in 2001-will soon be available in the U.S.

In addition to developing a battery that is better for the environment and for U.S. consumers, scientists at Energizer's research and development facility in Westlake, Ohio, have also enhanced product consistency. The new zero mercury product will be widely available throughout the U.S. by October.

"For more than a decade, Energizer has conducted extensive laboratory and field testing to perfect its zero mercury hearing aid batteries," Serge Traylor, Energizer brand manager, said. "We are delighted to be the first to offer this advanced technology to our U.S. consumers."

In 1989, Energizer was the first battery maker to remove mercury from household batteries. With the announcement of its zero mercury hearing aid batteries, Energizer will once again help to move the battery industry forward in a way that is beneficial to both consumers and the environment. 

"Energizer has a long history of being at the forefront of developing and implementing technology that is safer for the environment," Traylor said. "While the amount of mercury we removed was small in comparison to other mercury containing products, we are nevertheless pleased to be taking the lead with our hearing aid batteries."

Currently, all zinc air hearing aid batteries sold in the U.S. contain mercury. Through a combination of new product designs, purer raw materials and new manufacturing processes, Energizer's R&D scientists are now able to produce cells with zero mercury.

For more information: http://www.energizer.com/

Posted On: August 14, 2008

Phonak announces the latest of its series of pediatric conferences will be held Nov. 24 and 25 in Brighton, England. Continuing tradition, the event is intended to examine the challenges and solutions around improving outcomes for children with hearing loss.

Building on the success of the previous two events, Professor John Bamford, the conference chair, and the Phonak Advisory Board have put together an up-to-date focused on pediatric clinical practice. A panel of 16 internationally acclaimed experts will present their latest research and clinical experiences during the two-day event. In four stimulating and exciting sessions, professionals will be pleased to learn more on:

·  Working towards optimal amplification for children

·  Plasticity and high frequency amplification: issues and developments

·  Auditory Processing Disorders and Auditory Neuropathy/Dys-synchrony

·  Beyond the clinic: optimizing amplification benefits and language outcomes

These sessions include the latest in auditory development, hearing care for infants, new hearing instrument features and technologies, management strategies for special populations as well as communication development and family perspectives.

For more information and to register, visit www.phonak.com/conference. If planning to attend the BAA conference in Liverpool, note that Phonak will provide transportation from Brighton to Liverpool Nov. 25.

Posted On: August 14, 2008

Audifon introduces axia to its product portfolio-a series of premium custom products offering many comfort features including adaptive directionality and noise reduction to improve hearing in noise, automatic telephone detection to facilitate communication and data logging for precise customer consultations.

Programmed using audifit 4.2.0, this hearing system is available in all custom sizes and will fit a range of losses from mild to moderately severe.

For more information: 1-800-776-0222, www.audifon.com.

Posted On: August 13, 2008

Microsonic Music has introduced its exciting new EPIC^™ line of Musicians' Monitors. The custom musician monitors were designed for a wide range of wearers, from the professional musician to the everyday iPod ^® user, the EPIC™ Series offers a number of benefits, including noise isolation, comfort and the very best in quality.

The EPIC™ JC is designed to provide superb fidelity for listening environments where transparency is the utmost priority.

With more powerful, enhanced bass response, EPIC™ X monitors are designed especially for musicians who crave more bass.

For information: 1-800-523-7672, www.microsonicmusic.com or info@microsonic-inc.com

Posted On: August 13, 2008

ReSound's dot™ received one of the most sought after design awards worldwide: the red dot. The Design Zentrum Nordrhein Westfalen awards this quality symbol annually for superior product design.

Each year, an independent panel of design experts gathers at the Red Dot Design Museum in Singapore to meticulously review each entry to the competition. After extensive examination and debate, exceptional design concepts are identified and awarded with the international coveted "red dot."

Since its release in January 2008, dot by ReSound has broken negative stereotypes people often associate with cosmetic appearance and performance of hearing aids. It provides access to the best hearing aid technology, style and comfort through a range of affordable prices. ReSound's dot offers consumers advanced hearing aid technology delivered in a small, ergonomic design.

Fewer than 2 percent the 3,000 entries received the "red dot: best of the best" award for their outstanding design. ReSound is among the ranks of renowned companies who have previously won red dot awards, including Apple, adidas, Mercedes-Benz, LG Electronics, Nokia, Philips and Sony. ReSound previously won the red dot award for ReSoundAIR in 2004.

For more information: www.red-dot.de or www.trydotbyresound.com

Posted On: August 12, 2008

Phonak's Hear the World won the International Sponsoring Award 2007 in the innovation category earlier this year. The global initiative promotes awareness for the topic of hearing, educates about the social and emotional implications of hearing loss and informs about available solutions for those with hearing loss.

The awards ceremony was held at the convention of the sponsoring trade union FASPO in Hamburg, Germany. This was the 15th presentation of the award for outstanding and successful sponsoring projects. A high profile jury of experts from economics and science rated concepts from Germany, Austria and Switzerland on their creative implementation, planning and realization. Hear the World was convincing with its innovative approach to sponsoring and the integration of strategically combined elements in a unified whole concept.

Hear the World is an integrated campaign linking elements such as sponsoring, media relations, events, grassroots activities and corporate publishing. Music serves as a universal, all encompassing language, in order to positively transport the topic of hearing.

"A coherent concept against stigmatism due to hearing instruments, with an innovative approach and credible testimonials," was the jury's assessment. "With Hear the World, we are addressing all age groups with the topic of hearing-as hearing affects everyone," said Phonak's Vanessa Erhard Blattmann. "Unfortunately, hearing loss is often only taken seriously when damage has already been done. Hear the World helps to create and promote awareness for the topic of hearing."

Hear the World receives prominent support due to official ambassadors including actress Franka Potente, the German face of the initiative, as well as other international stars such as Plácido Domingo, Common, Joss Stone and Annie Lennox. They have all been photographed by the official Hear the World photographer Bryan Adams in the Hear the World pose.

Hear the World was created to raise awareness about the importance of hearing. The initiative calls attention to the social and emotional impact of hearing loss and addresses prevention of and solutions to a problem that affects more than 10 percent of the world's population.

For more information: www.phonak.com

Posted On: August 12, 2008

Oticon Inc. is seeking nominations of outstanding individuals with any degree of hearing loss for the 2008 Oticon Focus on People Awards.

The national awards program, created by Oticon in 1996, honors hearing impaired students, adults and advocacy volunteers whose accomplishments demonstrate that hearing loss does not limit a person's ability to make a difference in their families, their communities or the world. By spotlighting people with hearing loss and their achievements and contributions, Oticon aims to change outdated stereotypes that discourage people from seeking professional help for their hearing loss. Now in its 11th year, the program has awarded more than $130,000 to deserving individuals and the not-for-profit causes of their choice.

"We know that people with hearing loss make incredible contributions in all walks of life," Oticon Inc. President Peer Lauritsen said. "But for many, negative stereotypes persist. We believe these hurtful stereotypes influence the more than 80 percent of individuals who hesitate to seek help for their hearing loss. Through this program, Oticon hopes to motivate people to speak with hearing care professionals about the new technologies that can enable them to live the lives they want with the hearing they have."

This year the program offers awards in five categories:

Student, for young people with hearing loss, ages 6 to 21, who are full-time students

Adults, for people with hearing loss, ages 21 and above

Advocacy, for adults with hearing loss, ages 21 and above who actively volunteer their time in advocacy or support efforts for the hearing impaired and deaf community (full-time students in advocacy should apply for the Student category)

Practitioner, a special award for hearing care professionals who are currently in practice

Pediatric Practitioner, a special award for hearing care professionals in school or clinical settings

Winning nominations will be announced in October. First place category winners will receive a $1,000 award and a $1,000 donation by Oticon to a not-for-profit cause of their choice. Second place winners will receive $500 and third place winners will receive $250. All nominees, regardless of whether they are selected as category winners, will receive a Certificate of Recognition.

People may nominate themselves or other individuals with a hearing loss for the Oticon Focus on People Awards. Nominators complete a simple form that asks for a brief description of the nominee's accomplishments and contributions that distinguish them as role models for all-but especially for others who struggle to overcome the stigma of hearing loss.

To complete an application, visit www.oticonusa.com, Professionals section and click on the Oticon Focus on People Awards link. The deadline for nominations is Sept. 8.

Posted On: August 11, 2008

Natus Medical Inc. announces it acquired the neurology business of privately held Schwarzer GmbH in a cash transaction. The neurology division of Schwarzer, based in Munich, Germany, develops and markets computer-based electrodiagnostic systems and disposable supplies used by medical practitioners to aid in the detection, diagnosis and monitoring of neurologic disorders.

The acquisition was completed through an asset purchase under which Natus acquired the assets of the neurology division of Schwarzer including all shares in MMT Muenchner Medizintechnik GmbH, a subsidiary of Schwarzer GmbH engaged in the distribution of neurology products. Schwarzer Neurology expects revenue of approximately EUR 4.8 million for its fiscal year ended June 30, 2008. In addition to the purchase price paid at closing, which was less than 1 times trailing 12 month revenue, an earnout provision of the purchase agreement could result in additional cash consideration to Schwarzer GmbH based on the future performance of the Schwarzer Neurology division. Other terms of the transaction were not disclosed.

"With this