Computers Unlimited, a leading software provider for audiology and hearing aid clinics, announces the appointment of David Schaer as company president. This follows a series of enhancements to the TIMS Software product, including a new branding image and the release of the latest version of their audiology product, TIMS Software version 5.1.

Computers Unlimited (CU) was founded in 1978 by David Schaer's father, Michael Schaer, with its roots in cylinder and inventory management software for the industrial welding supply and home medical equipment industries. CU announced the transition in leadership during the annual company meeting last November. In many ways, David Schaer has been building up to this his entire career. After studying finance, operations and strategic management at Boston College, he went to work for a major Japanese bank in New York City upon graduation. In order to further his industry knowledge, Schaer joined AWISCO, a New York-based welding and gases distributor as a purchasing agent.

With newly acquired industry experience, Schaer came to work for CU in 1995 as a salesperson, learning the business from the ground up. After more than a decade with the company, Schaer has learned a number of valuable lessons, which serve him well today and will continue to do so in the future. He advocates keeping a watchful eye on the market and the changing face of technology, saying that "if a company takes its eye off its market, it's likely to get passed by."

Of foremost importance to Schaer is the customer. "We have to take care of the customer," he says. "They are the center of everything we do. The technology is almost secondary. "By focusing on their customers, CU has continually delivered progressive products and helped customers integrate new features into their operations. "Not only have we been able to provide customers with each new version, but also a path to best utilize it," Schaer proudly notes.

Mindful of where the company started three decades ago and with a vision locked firmly on the future, Schaer continues to grow CU by focusing on a core commitment: delivering timely technological enhancements that help customers operate more efficient, profitable businesses. With a passion for technology rivaled only by a passion for people, the CU staff is poised to continue that commitment for years to come.

For more information:  www.cu.net, www.timssoftware.com/audiology