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Writing an article in your local newspaper is a great way to garner publicity for your practice and build connections in your community. An article can position you as an expert on a particular topic and build goodwill in the community. It also can make potential patients question if they themselves should seek professional help, while conveniently plugging your practice.
ADVANCE's Frank Visco recently spoke with Sandra Beckwith, owner of Beckwith Communications and author of several publicity books, including Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, to learn more about the advantages of writing an article and how practice owners should go about getting published.
Read more about how writing an article can help your practice build connections in your community.
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