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There are many marketing techniques a practice owner can use to build connections in the community, including radio, TV and print advertisements, as well as direct mailings and publicity campaigns. However, regardless of the money and energy invested, these avenues will never have the impact of a referral, which instantly lends your practice credibility and earned trust while instilling the potential patient with confidence in your expertise.
Rich Hachenburg, president and founder of Competitive Edge Healthcare Marketing and senior director, consulting services for Practice Builders, explains the advantages of referrals.
Read the article here.
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