As an audiology industry professional, your primary goal is to offer the best patient care possible. As a business owner, however, your focus is on improving the bottom line, which sometimes means making tough decisions on things like marketing and branding.
Sonus Franchise envisions an easier way that allows audiology professionals to provide better patient care while helping to improve revenue and business structure.
A typical day at a private audiologist practice starts with the to-do list of business-related tasks, such as reviewing new product brochures from vendors, signing off on payroll, and considering advertising options. Patient appointments are the top priority, and they will fill up most of the day, leaving little time and energy to focus on the business.
Sonus Franchise owners receive assistance in the following business areas: branded marketing materials, IT systems, national call center and storefront support. Becoming a Sonus Franchise owner allows audiologists the time to care for patients and have the marketing and logistical resources of a successful business.
Michele Fusco is senior vice president of Medical Business Operations for Amplifon USA. She leads the Sonus, Elite Hearing Network and HearPO divisions.