Health insurance plans affiliated with Regence BlueCross BlueShield are now offering the TruHearing MemberPlus® discount hearing services program to members in Idaho, Oregon and Utah. Regence is also the first health plan to offer the new TruHearing Per Employee Per Month (PEPM) program pricing for large employer groups, which can lower the per-employee cost even further.

TruHearing is a discount medical health organization that provides savings through direct purchase of state-of-the-art digital hearing aids from four industry-leading manufacturers, as well as the TruHearing private label. Initially developed at the request of health plans to help reduce member costs, the programs of the Utah-based company offer discounts of up to $1,500 off per hearing aid, which can save members and their extended families thousands of dollars.

TruHearing also works with a nationwide network of more than 1,800 audiologists and hearing instrument specialists who provide expert advice and professional services at discounted rates.

"Expanding its offerings to include TruHearing's MemberPlus program is a loud and clear confirmation that Regence and its members continue to recognize the value in our partnership," said TruHearing CEO and founder Lindsay Atwood. Atwood cited an independent national survey that found Blue Cross Blue Shield members across the country rated satisfaction with TruHearing at 97 percent. In addition, 79 percent said they would re-enroll with their Blue Cross Blue Shield plan because of their TruHearing experience.