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Starkey Hearing Technologies Deems Hearing Innovation Expo a Success

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Starkey Hearing Technologies reports that its first Hearing Innovation Expo held recently at the Cosmopolitan of Las Vegas was a success. It was not only the largest event the organization has ever hosted but one of the largest for the hearing care industry as a whole. The expo hosted 3,000 hearing care professionals and featured an array of world-renowned speakers and educational course options.

"We were energized and inspired by the engagement, interest and excitement at the Hearing Innovation Expo," said Starkey Hearing Technologies senior vice president Brandon Sawalich. "This event was designed to provide content and innovative ideas that hearing care professionals could use immediately, and it achieved that goal. The comments we received were overwhelmingly positive throughout the event regarding the content, the layout and the production."

The three-day expo offered more than 45 courses, with topics ranging from innovation, technology, and trends powering the baby boomers to entrepreneurship and philanthropy. Keynote speakers included Sir Richard Branson; President Bill Clinton; Jay Elliot, author of The Steve Jobs Way: iLeadership for a New Generation; Bill Rancic, entrepreneur and Apprentice star; Tonya Reiman, body language expert and Fox News contributor; and Mary Furlong, an author and baby boomer expert. Grammy award-winning group Rascal Flatts closed the event as the headline entertainer.

Another event highlight was the Concept Office, which showcased a full-scale model of a hearing care office, showing professionals how they can differentiate themselves by providing an extraordinary experience for patients. The office included new ear scanning technology for making ear impressions electronically, a Reality Room for fitting and demonstrating new technology, a Connect Hear Room for real-world applications of telehealth, an Aural Rehab room for post-fitting, and a Testimonial Room to facilitate digital marketing.

Starkey Hearing Technologies (StarkeyHearingTechnologies.com) is a global hearing technology company headquartered in Eden Prairie, MN.


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